Story-telling | Chris Beckett's Fiction

Value added (2)

So, just as branding can add value to a manufactured product, so can the ‘brand’ resulting from fame and adulation add value to a cultural artifact: a book, a film, a painting, a piece of music… (I’m avoiding the term ‘work of art’ because that tends to imply something highbrow, and this is equally true for works at every level of ‘brow’)

But it’s possible to flip the comparison right over and argue that these cultural products themselves function as a kind of branding that adds value to everyday life.

For instance, I sometimes like to listen to music when I’m driving. Get the music right and it works with the passing scene like the soundtrack of a movie. Life feels that little bit more interesting and intense, and I feel a bit like I’m a character in a story and not just – you know- little inconsequent me.

There was a time once, I remember, when certain young men would put speakers on the outside of their cars with the idea, or so I imagine, that the rest of us, too, would see them as being like characters in movies, and that this in turn would enhance their own sense of being so – their sense of being someone, in other words, and not just anyone, which is an important thing to have, even if putting speakers outside your car is rather narcissistic.

So a cultural artifact, music, is adding richness to a car journey, and therefore adding value to life itself, in the same way that music, words and images can be used to add value to a product advertised on TV.

It may do this just by being pleasurable to listen to, and evoking various moods and feelings which we find engaging, but it may also function by making us feel like we are inside another cultural artifact, a movie, a story-world, a place where life is more vivid and intense. Advertising does this too. Look at car ads on TV, or perfume ads, and, in pretty much every case, you are being invited to think of the product as something that will admit you to a story world. And this is not even a con, exactly. Products really can make you feel that way for a while.

And so can novels, and paintings, and songs.

We’ve got sales targets

While on the subject of ads, let me admit that there is a copywriter inside me, crying to be let out. I once whiled away an hour on a train by devising in my mind an entire advertising campaign for McCoy’s crisps, including TV ads, posters and merchandise.

I did actually think about being a copywriter when I was a kid, inspired, as I said before, by The Space Merchants – in spite of (or, to be honest, probably because of) that book being about the dangerous power of advertising. Unfortunately for my advertising career, I did also internalise the book’s political message, and by the time I was old enough to need a job, I didn’t feel able to give over my life to helping giant corporations sell harmful things.

But I think I would have been good at copywriting. It certainly would have been a better fit with my skills than being a social worker, and an excellent training for being a writer, at least in the narrow sense of honing my skill with words, because the best advertising copy has something in common with poetry – it has to be as succinct as possible and make every word count – but with the added twist that, unlike poetry, it has to work even when its readers have barely noticed that it’s there.

This ad from a while back seems very simple, but is a small masterpiece of compression.

Oasis soft drink ad: ‘It’s summer. You’re thirsty. We’ve got sales targets.’

The final sentence – ‘We’ve got sales targets’ – is disarming and funny because it frankly admits the real purpose of the ad, and yet it doesn’t in any way reduce the impact of the sequence set up by the previous sentences and the picture of the drink: summer (hot), thirsty (unpleasant), and Oasis (a cool and refreshing release from heat and thirst – and, speaking of release, isn’t that image quite blatantly orgasmic?)

In fact, far from reducing its overall impact – the ‘sales target’ sentence allows the rest of the ad to slide gently into your consciousness (and, more importantly, into your unconscious), like the smooth coating on a pill, without seeming too bald and shouty.

And notice how ‘You’re thirsty’ is in a larger font. So often when we’re busy, we don’t notice our bodily sensations until something draws them to our attention. (When I was a social worker, I would often notice right at the end of the afternoon that I felt quite light-headed, and realise that I’d forgotten to eat my lunch.) Also, though I don’t really know why this should be, ‘thirsty’ is a particularly powerful word with lots of bite. Much more so than, say, ‘hungry’ or ‘tired’.

Brilliantly effective writing. And all done in eight words – or nine including the bottle. I can’t stand those kinds of drinks as it happens, but it would have worked on me otherwise, no question about it. And, if only it wasn’t for my political scruples, I would have loved to have worked on ads like that.

Value added

I once heard an advertising professional making the case that advertising doesn’t just sell products, it adds value to them – we enjoy products more because of the associations that advertising has added to them. I’m quite certain this is true (and not just because, ever since I read The Space Merchants as a kid, I have had a fascination with advertising’s dark arts).

For instance, my youngest daughter and I used to love Hobgoblin Ale’s ‘What’s the matter lager boy?’ ads, and bought the beer accordingly. I have no doubt the ads made the drink seem more fun than it would have been if we had drunk it from an unmarked glass without knowing what it was. We would still have liked it it, no doubt, but it would just have been a beer.

This podcast discusses the possibility that Stradivarius instruments might be a spectacular example of this effect. Many people are convinced that these centuries-old violins and violas, which can sell for tens of millions, make a uniquely beautiful sound. And yet, as the podcast shows, musicians involved in blind tests did not favour the Strads over modern violins, or even correctly identify them more often than you’d expect them to do by chance. In the podcast, a professional musician who actually owns a Strad refuses to accept the validity of this finding, but it is very difficult to separate a product from its branding unless you do a blind test (especially if you’ve spent a fortune on it). And, as that advertising man might ask, why would you even want to separate a product from its branding, when the branding really does make you enjoy the product more?

How much does this branding effect apply in the cultural sphere generally? There can’t be much doubt, for instance, that a simple sketch attributed to Picasso will be worth far more, and receive far more attention and praise, than would be the case if that exact same sketch had been made by an artist no one has heard of. (Duchamp famously showed that, just by signing it, he could turn a urinal into a work of art.) I’m pretty sure that I have often given films, books, paintings etc a much more sympathetic hearing when I’ve known in advance that they are considered to be masterpieces, than I might otherwise have done. In fact, it’s hard to see how our appreciation of books and films could not be affected by their reputations, given that books and films only work at all by triggering associations in our mind, and their reputation will inevitably play a part in those associations. (Being perverse and prone to jealousy, I sometimes dislike books and films more than I otherwise would have done, precisely because of the kind of praise they’ve been given – but that’s still a branding effect. It’s still me being influenced by the book or film’s reputation.)

Nevertheless it is still meaningful to ask if it’s the reputation of a work of art, or the associations that would be set up anyway by the work itself, that is the main contributor to the value that’s attributed to it. Watching a particularly good episode of Succession, my wife asked ‘Is Shakespeare really so much better than this?’ I think it’s a good question. If you make up your mind that something’s wonderful, whether it’s Shakespeare or the Beatles, Ulysses or the Bible, then you will find wonderful things in it, and you are much more likely to make up your mind that something’s wonderful if everyone keeps telling you so.

Those four examples all have whole industries devoted to celebrating their wonderfulness. In such cases, it can be almost impossible to separate the product from its branding.

Life isn’t like a novel

I turn 70 at the end of this year. It’s an interesting time of life. In some ways I feel more myself than I ever did. This is perhaps in part because of not having a day job of any kind – I haven’t had one for 9 years- so I don’t have to play a role, or fit into a system in the way I once did, and I have a lot of time when I can think, or write, or see people, or do whatever I want.

(I’ve sometimes noticed in the past when I’ve met up with people who still work in a place I used to work, how intensely involved they are in the politics of that world, the machinery of it. It seems to be so BIG for them, just as it once did to me, yet now, from outside, it seems so small, like an ants nest on the floor of a forest, and it seems almost comical that they should take it so very seriously.)

Another thing is that a lot of options are closed to me. For instance, I’m not going to begin a whole new career at this point, or start a whole new family. I have had most of my life (I’d have to live to 140 for that not to be true!), and I have to recognise that in many ways, this is it – I’ve got as far with this thing or that thing as I’m ever going to get, whether or not I’d hoped to get further. So I’m sort of stuck with being me.

One thing I do a lot of, though it can be painful, is review my life so far, almost as I might look back at a novel when I’ve reached the end: So those were the main characters! So this was the story arc!

But when I do this, I realise that life doesn’t really work like a novel. For example, if, in a novel, there was a character who met with the protagonist regularly for a chat, but didn’t advance the plot in any way – didn’t have an affair with the protagonist, or set up a business with him, or say some wise or devastating thing that changed the course of his life…- you’d either cut that character out, or give them something to do. I think this is true even in a literary novel which likes to think it’s above the vulgarity of plot, but still has to show the protagonist progressing.

This is why characters in novels often seem to have a rather limited number of friends, and we seldom hear much about the conversations they have with their children or grandchildren, even though friends, family, children are probably for most people the main thing that give their life meaning.

Thoughts on America City

I’m thinking about this book because I’ve been asked to join a book club in Alaska by Zoom next month to talk about it. Several things about this are rather out of the ordinary.

First, it’s in Alaska!

Second, the book is set in America, and Alaska is in America, a country where I’ve spent a total of one week, and that week nowhere near any of the places that are the setting of the book. Americans might quite understandably feel I’m writing about something I know very little about. (Luckily I’ve met this book club before, and I know they are very nice).

Thirdly, both I and the members of the book club will be aware that many of the events in the book seem to be beginning to unfold right now, e.g, (a) President Trump making extraordinarily hostile and aggressive statements about his neighbour and ally, Canada, while also stating that the border is an artificial one (which is what Putin says about Ukraine) and that Canada ought to join America as its 51st state. (There is something particularly insulting, I feel, about suggesting that Canada, which is slightly bigger than the whole of America, and has more than 10% of its population, should join as a single state!) (b) Trump threatening the use of military force if another ally, Denmark, does not hand Greenland over to America. I’m not going to spell out exactly how close these things are to what happens in the book, but suffice to say the parallels are striking (and alarming), and I think Trump’s motivation for these threats are quite similar to Slaymaker’s. If you want to get elected you have to give your voters something, and one of the things you can give them is an enemy.

I wrote about the origins of this book here, and also here, but here are a few more thoughts.

Words

Looking back at the time in 2023 when I receiving chemotherapy, I can remember it felt horrible. I have a sense of what that horribleness felt like, and I’d know the feeling instantly if I felt it again, but I can’t describe it in words, because it was unlike any other sensation I have experienced. To myself I call it the ‘chemo feeling’, and I know what I mean by it, but there are many different kinds of chemo, and people react to each kind in many different ways, so what I call the chemo feeling is not necessarily the same as anyone else’s, and most people haven’t experienced chemo at all. At the time I sometimes said that it was a bit like nausea, but only in the sense that they were both sensations that, while not painful, were nevertheless pervasive, unpleasant, debilitating, poisonous. The ‘chemo feeling’ was actually something quite distinct from nausea. (Sometimes I felt nausea as well, but that’s another story.)

There is a school of thought which says that reality is entirely mediated by language, that a thing is brought into existence by words. But actually surprisingly little of our experience can be named. Take actual nausea for instance. If you say ‘I feel nauseous’ people know what you mean because everyone has felt nauseous at some point. But suppose you had to describe the sensation of nausea to someone who’d never experienced it. It would be impossible, like describing the colour red to a person born blind. Words only work by pointing at things that our listener or reader already knows about. (This is presumably why we tend to talk about character traits and internal states, which can’t be pointed at, by analogy with things that can be: I feel trapped, he couldn’t contain himself, she was a bottled-up sort of person…) Trying to describe the ‘chemo feeling’, I had nothing to point to.

This can be true also of pleasant feelings. Sometimes I wake from a vivid dream. I remember the dream’s events and characters, but I also remember a powerful mood or feeling, which was different from anything I’ve experienced in real life. If I try to tell others about the dream, I can describe the events and characters, but the mood is impossible to name because there is absolutely nothing I can point to which is comparable. I think this is why other people’s accounts of dreams usually seem so tedious. They can’t tell you the one thing that made it powerful to them.

This limitation of language makes being a writer difficult. It’s one of the reasons you are always being forced to compromise, giving up what you ideally wanted to convey, and settling for a rough approximation. (This post, for instance, will end up saying something rather simpler than I had in my mind when I started writing it.) But I love the process, the challenge of capturing as much as possible of what I meant to say, in spite of the constraints. (Describing the planet Eden through the eyes of people who’d never seen Earth was a particularly interesting challenge, because I’d forbidden myself all sorts of obvious reference points that would be familiar to the reader.)

Visual images do sometimes seem to convey more than words, I think. You can pack a lot of things into an image which it would be too cumbersome to put into words. I discussed a picture by Tintoretto in a post here once, but I couldn’t begin to name the mood that picture was able to almost instantly evoke in me, any more than I can pin down the feeling of a dream. (Whether that mood was the one that Tintoretto intended to evoke, is of course another question.)

Below is an image I generated some time ago, when I was playing with the Wombo Dream art app and gave it the prompt word ‘nausea’. Weirdly, seeing as it is made by a machine, it really does seem to capture something of the feeling (I suppose it has adapted a human-made image from somewhere). But I don’t know if it would do so for a person who had never experienced nausea themselves.

‘Nausea’ generated by Wombo Dream AI.

Things Unsaid

If a writer of prose knows enough of what he is writing about he may omit things that he knows and the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them. The dignity of movement of an ice-berg is due to only one-eighth of it being above water. A writer who omits things because he does not know them only makes hollow places in his writing.
Ernest Hemingway, Death in the Afternoon

One of my weaknesses as a writer is that I have a tendency, which I constantly have to fight, to spell out things that readers could fill in for themselves. This comes from a fear of not being understood. (I think this fear originates in childhood and probably has a great deal to do with why I write at all). Of course readers do not always latch on to what I mean to say, which feeds into that fear, but this is inevitable. Authors can’t control what readers take from their books, just as we can’t control what other people make of us in real life.

But the second part of this quote -it comes, I must admit, from a book I’ve never read- is also interesting. You can omit things which you know, and the reader will still sense their presence, but if you omit things you don’t know this makes ‘hollow places’ in your writing.

The way I have always put this is that a reader does not need to be shown everything in order for the fictional world to come alive for her, but she does need to feel that the story-teller understands the fictional world, and could answer the questions that are left unanswered. Otherwise there really is a feeling of hollowness. The very best stories never feel hollow in that way (of the books I’ve read recently, Hangover Square is, for me, a good example). A lot of good stories are flawed but not ruined by hollownesses (A Hair Divides falls into that category). Some stories feel to me so hollow as to be not worth reading.

A very early work

I have a story which I wrote when I was four or five.

The full text is as follows:

Once upon a time there was an old man he lived in a church but he didnt like it

The man cried very loud so he said I want a house to live in

He heard the door bell He peeped out of the window and saw somebody he would like

Now it was evening and the person said can I live with [you]

Yes please said the man

I will said the person.

They lived in a lovely cottage and they loved it and they wouldnt move house again

A smart car came to fetch the person but the person said I dont want to go

and the man in the smart car said you must go

and the old man shot the man in the smart car

Funny thing is, the story works pretty much like the stories I still write. It takes things from my own life and and mixes them up with imaginary things. There are recognisable autobiographical elements: I had not long moved from a terraced house to a large hollow house which might well have seemed like a gloomy church.

Sometime before that, when I was less than 2, so it may well already have been outside of my conscious memory, an au pair girl who had looked after me – and (so I now hypothesise) was warm and fun compared to my depressed and unpredictable mother – had returned to Germany, presumably collected in a car (by a boyfriend, perhaps, or maybe just a taxi driver?)

I’ve been told I was very distressed by this, so it seems to me that this story might have been a rewrite of that painful scene but with the difference that its protagonist had some power – murderous power, no less! I like the old man’s smile as the smoke and flame comes out of his gun.

There’s a primitive magic in stories and pictures. It’s as if at some level we think by naming or depicting things, we can control them.

It’s interesting to me how the old man is allowed an age and a gender, but ‘the person’ is given neither, even though in the pictures she is clearly a woman or girl, as if this was someone I wasn’t supposed to name. (Or maybe I was just coy about admitting I liked girls.) I like how the old man reaches out towards her from his window with both arms when she’s still outside his front door.

What comes first?

Recently I came across this conversation that took place sixty years ago between C. S. Lewis, Kingsley Amis and Brian Aldiss. In particular I was struck by what Lewis had to say about his novel Perelandra (aka Voyage to Venus), which is set on a Venus almost entirely covered with ocean:

‘The starting point of the second novel, Perelandra, was my mental picture of the floating islands. The whole of the rest of my labors in a sense consisted of building up a world in which floating islands could exist. And then, of course, the story about an averted fall developed. This is because, as you know, having got your people to this exciting country, something must happen.’

Amis observes ‘that [having to make something happen] frequently taxes writers very much’. Readers want a plot – I do myself as a reader – but it isn’t necessarily what most interests the writer about their book. (The narrator of my novel Tomorrow, who wants to write a book that works without a plot, is a case in point.)

Aldiss, on the other hand, is surprised to learn that Perelandra‘s treatment of the Christian idea of the ‘fall’ was not the starting point, and was only developed in order to make the imagined world come alive.

I was surprised too. Lewis’s science fiction trilogy, like his more famous children’s books about Narnia, is so very much infused with Christian themes, that one assumes that they were his original purpose in writing them. But Lewis wanted to write about a world with floating islands. The reason he came up with a story that included those themes, is that he understood the world in those terms.

Worldbuilding

Someone quoted the following quite widely-cited passage from M John Harrison in something I read recently:

‘Worldbuilding is dull. Worldbuilding literalises the urge to invent. Worldbuilding gives an unnecessary permission for acts of writing (indeed, for acts of reading). Worldbuilding numbs the reader’s ability to fulfil their part of the bargain, because it believes that it has to do everything around here if anything is going to get done.

‘Above all, worldbuilding is not technically necessary. It is the great clomping foot of nerdism. It is the attempt to exhaustively survey a place that isn’t there. A good writer would never try to do that, even with a place that is there. It isn’t possible, & if it was the results wouldn’t be readable: they would constitute not a book but the biggest library ever built, a hallowed place of dedication & lifelong study. This gives us a clue to the psychological type of the worldbuilder & the worldbuilder’s victim, and makes us very afraid.’ [More context here]

Do I agree? Well, it depends what kind of worldbuilding he means. Some worldbuilding is necessary to any sort of story-telling – all stories need a context of some kind, and sometimes the context is at least as important as any of the characters – but some worldbuilding isn’t necessary in that way, and too much of it can be counterproductive, even if it doesn’t make us ‘very afraid’.

Of course Harrison is right that for a writer to construct a whole world is in any case impossible. Even to precisely describe a wooden chair would take more words than the word count of an entire library of novels. The reader must be allowed to do much of the work (work to which we are well accustomed, since in life also, we must assemble a sense of a complete world from a collection of fragments and guesses.)

Harrison’s own novel The Sunken Land Begins to Rise Again is actually, I’d say, a rather good piece of worldbuilding. The story ostensibly takes place in contemporary England, partly in London and partly in the Midlands, but the setting is an imaginary place nevertheless, and one of the main pleasures of reading the book, and the thing that most lingered in my mind afterwards, is this place’s peculiar, queasy, dreamlike flavour. (The one moment that jarred for me was when the narrator mentioned ‘the debacle of Brexit’, thus ceasing to be the unfolder of a fictional world and becoming just M. John Harrison talking about this one.)

The Sunken Land is saturated with watery imagery: flooded fields, flooded houses, flooded gardens, dampness, houseboats, phials of muddy water, things that live in water, the River Thames, the River Severn, taps, kettles, toilets, a map of the oceans, the pools that form in sodden fields where you can still see grass and flowers beneath the glassy surface… This squelchy stuff, which all of us can easily assemble in some form or other from our own watery memories, comes together in the book to form an extended metaphor for the main protagonist’s depressed, sunken state (and, in a less clearly defined way, a metaphor also for the country we live in), so it’s absolutely essential to the whole enterprise that we enter into it. But he coaxes us to do this, not by precisely describing and explaining everything, which would be impossible (as he says), but by convincing us that he has immersed himself in it.

Lots of novels fail to do this. I have given up reading many books because I can’t experience their settings as anything more than clumsy cardboard cutouts, which no one has ever really inhabited. And if even the author hasn’t been there, why should I as a reader even try? But my point here is that this is worldbuilding, and there wouldn’t be much left of The Sunken Land without it.

What Harrison dislikes, then, is not worldbuilding per se, but a particular kind of worldbuilding in which the author gets over involved in making stuff up for the sake of it, fussily providing piles of detail which have no thematic purpose and get in the way of our own imaginations. The classic case of this is Tolkein’s imagined languages, alphabets and the whole vast historical/mythological backstory he created for the Lord of the Rings (though, to be fair, he summarised much of this material in appendices to avoid overloading the books themselves). Tolkein clearly had fun coming up with all this detail and, since I used to make up languages, alphabets and mythologies myself as a kid, I understand the pleasure of it. It’s the sort of activity that feels comfortable and safe because it’s intellectually engaging but also emotionally neutral, a bit like doing crosswords, or sorting out a stamp collection, or playing solitaire on your phone. (These days I look things up on Wikipedia that have no bearing on anything important to me at all. I find it restful.)

I don’t myself see anything sinister in this sort of activity, but it certainly doesn’t have much to do with story-telling, or the literary arts, and most of us probably wouldn’t want to feel that we’d spent too much time on it at the cost of other more lively and more outward-looking pursuits. It can be an escape from stress, though, and readers as well as writers find it so, which is where the ‘nerdism’ comes in. Some people enjoy absorbing themselves in the minutiae of imaginary worlds such as Tolkein’s, or J K Rowling’s. Some people learn to speak Klingon, or enact scenes from their favourite fictional universes, taking a holiday from the real world in those non-existent places. The kind of worldbuilding that Harrison disapproves of is (I think) the construction of these sorts of intricate non-places to hide in, something that is often referred to as escapism by those who dislike science fiction and fantasy.

I’m sort of with him. Yet at the same time I think it can be a hard line to draw, this line between necessary worldbuilding, which Harrison’s novel is a good example of, and the escapist kind which he despises and which, as he puts it, is not ‘technically necessary‘. After all, any novel or story, however literary, however serious, however engaged with painful and important topics, is necessarily in part an escape from the quotidian world, for writer and reader alike. Even a discussion such as this is in part a nerdy escape of that kind. Even the learned arguments that take place amongst eminent critics and distinguished scholars.